Designer Wine

http://www.trendwatching.com/briefing/

If this article isn't wildly applicable to the Goode Job than I don't know what is. I will let you peruse on your own, but in a nut shell the article discusses how businesses and the global mindset as a whole are embracing the ongoing conversations that social networking provides. Says an excerpt:

"the business reality is that conversations with customers are taking over, or will do so soon... " and..."Now, all of a sudden, big brands have assigned Chief Bloggers, Directors of Digital Care, Customer Relationships Experts, Social Media Strategists, Heads of Social Media, and yes, ‘Corporate Twitterers’ to personally (wo)man their Twitter conversations."

It goes on to talk about a San Fransisco based chocolate company that creates new chocolate bars based on, "Continuous flavor development and customer feedback [which] mean that varieties are constantly evolving, with new versions emerging as often as every 36 hours"

This all got me thinkin' about social media as related to the wine industry. Obviously Web 2.0 is a conduit for getting the word out about winery specific news, and building fan bases; but, could designer wine be in our future? Could wineries steep in tradition and age old juice formula's start offering wines blended specifically based on mass audience feedback? And could they do this while maintaining the integrity that they would have established over the years? Hmmmm...thoughts?